Case Studies

Demand Generation - IT Security Vendor

Our client is one of the world’s leading IT Security Vendors with a requirement to increase market penetration within the UK and Germany. IRS set an SLA to deliver a minimum of 200 Projects where a purchasing decision was to be made within a 12 month timeframe. Not only was this target surpassed but the pipeline business generated exceeded £1 million.

This has been a fantastic success! – Sales Director

Marketing Strategy – ECM Vendor

As a Global ECM provider our client markets innovative solutions to over 90 countries. Unhappy with their previous supplier, IRS assisted the EMEA region in developing a marketing strategy that includes Demand Generation, Brand Awareness & Favourability, Contact Identification and Event Support. This ongoing relationship (18 months +) has seen IRS take over all Inbound Call & Web Response handling as well as the implementation of a Prospect Lifecycle Management programme to provide follow-up and nurture to all longer term opportunities.

We have gone from Hell to Heaven – VP EMEA Marketing

Event Support – Telecoms Provider

By providing voice, data and managed services to the European market our Client has built up a considerable reputation for service and delivery. Having organised a prestigious event within the City of London it was imperative that they achieve a minimum of 40 attendees. IRS provided a solution to cover Email Invitations, Proactive Calling and Response Handling to ensure that the potential of each Prospect was maximised. IRS provided 79 Attendees with the result that our Client had to increase the size of the venue.

The best event we've had for 4 years! - Marketing Manager

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